Mirror relationship improving system
• Mirror is a client-agency relationship improving system which provides a detailed evaluation of every communication partner of an agency according to the special fields of the agency and the professional priorities of the client.
• Mirror as arelationship improving system is an indispensable tool for a long term relation-building
• Mirror is the best tool to avoid the re-pitch every year.
• The agency performances are evaluated by the clients and the agency as well.
• The opinion of the clients and that of the agency are compared for each question and not only actual scores, but also differences in these opinions are analyzed.
• It provides a detailed evaluation of every field, and of the agency as a whole
• Mirror evaluates the performance of the agency according to the client’s priorities as well, i.e. according to the skills clients consider as important.
• Helps the better understanding and the chemistry development.
• Discovers all the hidden differences between the clashing options.
• All above develop the co-operation, improve the relationship, strengthen the chemistry - the best and most effective PR of the agency towards the clients.
• All these make the clients bethought oneself of a new pitch procedure.
Why is different?
Differs from the client’s in-house systems
• Analyzes and appraises every connection within the agency and the market by a common and solid system making it comparable
• Independent from any bonus system to avoid the distortion
• Precise, sophisticated and fine tuning system
• Measures and analyses gaps
• The third party involvement helps the objectivity
Differs from international systems
• Taylor made system. You could select the questionnaire groups by your service for the different clients.
• Analysis by the priority of the clients as well.
• Special system for the headquarter giving an overview about the network (Mirror Regional)
• More beneficial analysis and relation improvement for less money
About the author
• Ors Megyer has a long experience in the Ad Industry. After 18 years he left his Deputy CEO position at the largest Hungarian advertising agency – MAHIR
• He was the founder of the Hungarian DDB office in 1990. He has been the CEO and co-owner of DDB until 2000
• AdMirror Consulting Ltd. was founded in 2003 with the aim of giving my 30 years experience over to the ad industry toning the client-agency relationship.
• He has been the president of the Hungarian Advertising Standard Alliance since 16 years and he is the councillor of the Association of Communication Agencies in Hungary, member of Supervisory Board of Hungarian Advertising Association
• Member of Council of Masters at University of Applied Sciences. Tutor at Corvinus University of Budapest and Budapest Business School
• Mirror as a relationship improving online system was created in 2005
• Mirror has run in Germany since 2012.